How important is geographic location in hosting these days?
So an interesting discussion I have been having this morning.
How much value do you place on location when it comes to hosting websites?
For example, if your website was about a shop in the UK then it makes sense to host in the UK. You are less concerned with someone in Asia having speedy access.
But what if you chose a host that was in the Netherlands or Germany, would it make that much difference to speed for those in the UK or affect SEO that much?
Admittedly I am no expert but I don't think it would make that much difference these days. Put something like Cloudflare up-front and if you are using something like a .co.uk or a .uk then the likes of Google and other search engines will know where you are most likely targeting.
Views? I may be wrong, quite possible